Melton Branch wins award

Kent Blaxill has won a prestigious Farrow & Ball award for Best In-store Presentation – against international competition.

The announcement was made by Farrow & Ball head of sales Chris Wood at the Farrow & Ball Stockist Awards Night held at the Haven Hotel, Sandbanks, Poole, Dorset on June 9.

Kent Blaxill was judged on the recently revamped display at its Melton/Woodbridge branch. Amongst international stockist from USA, Canada, and Europe, Kent Blaxill were up against finalists comprising companies from Germany and France.

Kent Blaxill was represented at the evening by Ron McConnachie, commercial director, Jane Collins, Melton branch manager, Lyndsey O’Dowd, from Melton, and Sally Dewar from the Bury St Edmunds branch.

“The decision was apparently very close with some fantastic displays from the European finalists. The judges in the end were particularly impressed by the transformation at Melton, where sales have increased 42% since the revamp,” said Ron. “The judging criteria included the ‘wow’ factor, for the stockist whose in-store presentation reflects the premium nature of the Farrow and Ball brand, and delivers an outstanding consumer experience, with dedicated F&B window and/ or in-store displays.”

“The award shows that we are getting the balance right in our new branch layouts between trade and retail products, with both trade and retail manufacturers being very complimentary.”

“Several KB staff were involved with the project; thanks and credit to Jill Blaxill who designed and implemented the display, and to Chris Barton for project managing the branch revamp and to Jane Collins and her team at the Melton branch who kept the store open throughout the transformation.”

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